Show and Tell: Branding and Marketing with Personality
In the final class in Genevieve Brazelton’s three part series on Tuesday, she focused on bringing it all together creating marketing and social media strategies. Genevieve spoke about finding the social media outlets that make sense for your business. She stressed that you don’t have to subscribe to them all, but to actively participate and be diligent in building up your online presence.
Strategy TNT was founded by creative strategist Jennifer Maples. She hosts it every last Tuesday night of the month. It focuses on strategists of all kinds — designers, educators, makers, big thinkers, creative problem solvers — who gather to learn, network, and share ideas. This months TNT speaker was Kate Kendall of The Fetch. Kate gave insight into working with start-ups, keeping strategy in place, but also being flexible when things come up. She believes strongly in communities connected to a business. She stressed creating and delivering content around communities, building communities with communities, and setting guidelines when joining communities. So many people and businesses are focussed and run online, but she suggests getting off-line and talking face to face and connecting in person, like going to meet-ups.
Serena & Lily Art Auction with Creativity Explored
Serena & Lily is a one stop home decor shop. Our lovely leather poufs in the clubhouse are from them! On Thursday, they hosted a silent art auction benefiting Creativity Explored that was members only (one of the many perks of being a member!) The turn out was amazing! We got to see some new and old members faces and we just about reached capacity here. Bi-Rite Market catered the food, yum, and there was wine flowing all night. Our members Lisa Shaffer of Zelma Rose and Julie Wagne of Petel donated their wares to attendees Most importantly there was a lot of money raised for a good cause. We are going to miss the beautiful and colorful art work in the space!
-Ashley & Christina