May’s Pop-Up Shop: Rare Device

We love displaying different products and wears at Makeshift in our rotating pop-up space. It’s a great way to introduce new brands to our members, and the public, as well as offering brick and mortar space to online retailers. This months’ curated shop is from Rare Device. Although they have a shop over on Divisadero Street, they wanted to bring some of their goods to Makeshift Society.

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Plate by Rob Ryan

 

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Handmade Confetti Eggs by Tiffanie Turner 

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Avva Trio Candle Sticks

Hurry over before the month is over to snatch up these goodies!

-Ashley

Quarter 3 Residency now open!

We are thrilled to establish a residency program to encourage thinkers and makers to succeed at a new creative project.

One person* will receive free full-time access to the Clubhouse for three months. The Maker-in-Residence can take advantage of both the physical space plus the communal resources at hand. In exchange, they work on a project of their choosing, documenting their progress through our Pinterest account or blog. At the end of the residency, they conduct a lecture to the membership about their project.

Apply now; the application period ends June 5, 2013.

*We reserve the right to have more than one Maker-in-Residence at a time, in exceptional circumstances :)

Indie Night: Mixer & Panel

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Join Jennifer Maples from StrategyTNT and Laura Helen Winn from Form & Future for a social and panel on the challenges and joys of independent consulting. Make connections with freelancers, and ask our expert panelists about indie consulting: brand advisor Nicole Delger, photographer Sarah Deragon, and the marketing/community duo, Laura Gluhanich and Fiona Tang of Signal Camp.

During the hour-long panel, the conversation will be guided by Laura & Jennifer asking the panelists questions such as “One of the biggest challenges freelancers face is being outside the safety net of an organization. Can you give advice about being your own superhero?” and “How do you invest in yourself, with classes, organizations, conferences, and so on?” Whether you’re just starting out as a consultant, or are looking for some fresh insight about challenges you’re facing, this is the event for you.

There will be time before and after the panel for mixing and mingling with fellow attendees and panelists. Refreshments will be provided.

We hope to see you Thursday at 6 for an evening of inspiring conversation.

Register for free on Eventbrite

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Calligraphy in the 21st Century

During last month’s Calligraphy in the 21st Century class, Celeste Noche dropped by to snap some pics.

 

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As most of you know, the class is wildly popular. It sells out quick, and Maybelle has graciously offered to teach another class on Saturday June 22 from 1-3.

Register now before it’s too late!

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Thank you Celeste! :)

SF Postcard Project

from Hunter Franks…

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I recently launched the SF Postcard Project, which aims to encourage neighborhood exploration through community exchange.

I chose Bayview as the first SF neighborhood to participate in the project. Bayview is tucked into an isolated Southeast corner of San Francisco. Most San Franciscans don’t have a reason to go there. They only know what they see on the news — violence, drugs, and poverty. But there is much more.

This project aims to collect and share positive places in Bayview. I ask a Bayview resident to fill out their favorite place on a postcard and then mail the postcard to a randomly selected San Francisco resident in another neighborhood. The goal is to make someone in another SF neighborhood think about the Bayview, if only for a few moments. Who knows — maybe they are so intrigued they take a trip to Bayview and check it out for themselves.

“Like” the SF Postcard Project facebook page to stay up-to-date!

 

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Spring Maker Series with Skill Exchange

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Skill Exchange is teaming up with Makeshift Society in Hayes Valley, for an exciting lineup of workshops, tastings, cocktails and conversation.

We’re kicking off this season of making with a party on Friday, May 17th from 7-9PM at Makeshift Society. The evening will feature skill demonstrations from This Humble Abode, Project Juice, Embrace Health & Nutrition, Mission Community Market and others. Join us for cocktails, meet the teachers, learn seasonal tips and swap skills with other makers!

We’re teaming up with San Francisco’s most creative coworking space to offer an engaging series of evening workshops to inspire your senses and help jumpstart fun DIY projects and new culinary adventures. Join us to uncover the basics of custom upholstery for your next DIY home project on May 23rd, then explore regional Italian cheeses with our favorite cheese monger on May 30th. The grand finale on June 13th will include a cocktail-infused lesson on bitters, plus learn trades secrets from our seasoned bartender. Every workshop will include conversation and lots of not-to-be-missed skills!

Workshops tickets will be available at SkillExchangeSF.com/tickets/ starting at 10AM on May 1st. Tickets are limited and workshops are expected to fill up quickly, so be sure to grab your tickets early.

 

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SKILL EXCHANGE MIXER: SKILLS, COCKTAILS AND MORE
FRIDAY MAY 17TH 7-9PM

UPHOLSTERY BASICS: FOCUS ON CHAIRS
TAUGHT BY LARA REMPEL | UPHOLSTERER & DESIGNER
THURSDAY, MAY 23RD 6:30-8:30PM

CHEESE LOVE: A LESSON IN ITALIAN CHEESE
TAUGHT BY SOPHIE MOSGROVE | CHEESE MONGER
THURSDAY, MAY 30TH 6:30-8:30PM

COCKTAILS AND BITTERS: HOW TO BUILD A BETTER DRINK
TAUGHT BY GENEVIEVE BRAZELTON | CHIEF MUDDLER AND JILL FITZGERALD | BAR OWNER
THURSDAY, JUNE 13TH 6:30-8:30PM

Enjoy Events Co. & TableTribes

This past weekend, we were host to two fun-filled events. Saturday started Enjoy Events Co.‘s It’s None of Your Business (Yes It Is) workshop. It was a two day class that covered all things wedding planning. On the first day, the ladies at Enjoy, Meg & Emily, provided useful tips and information on starting and establishing a business. Dynomo Donuts were provided to get the day started right (yum!) There was an offsite visit  as well as guest speakers, including Anne Sage of The City Sage blog.

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On the second day they went more in depth with scheduling, budgeting, and day to day activity of running an event company, but not before serving mimosas! They even brought in their own banquet tables and place settings to discuss different budgets. Myka from Modern Sequins was the guest speaker and provided a stunning DIY tablescape.

Enjoy Events Tablescape

Following the workshop, we had a great evening with TableTribes‘ Picnic event. They are based out of Washington D.C. and hosted their first picnic in SF on Sunday night. Their mission is to ”use food and drink as a vehicle to increase the number of meaningful interactions in our lives. The goal is to facilitate authentic relationships based on shared core values by connecting people via face-to-face conversations.”

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The night started with crafted drinks and asian inspired food. They brought in a local chef and Fair, a fair trade liquor company, to do the bar tending. After everyone was well feed, a discussion was started among the attendees on the topic of happiness. Guest collaborators started the conversation. They are from San Francisco and are familiar with happiness and how to maintain it in a world that has gone digital.

-Ashley

Warby Parker & Makeshift Society

Our friends from Warby Parker stopped by recently on their cross country class trip. If you’re unfamiliar with who they are, Warby Parker are a super cool, super affordable eyeglass company (prescription, non-prescription, and sunglasses) out of NYC. They set off on their whirlwind tour of the country back in October to bring their showroom to the masses. Their flagship store just opened in Manhattan this past weekend. We are loving the classic library motif of the shop and how fun is it that they have a photo booth in store? We hope they open one up here on the West coast soon! They will be stationed in San Francisco for a little while longer, so if your in the Bay Area I’d suggest getting over to visit their yellow school bus ASAP!

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When they popped into Makeshift Society last week, they brought with them an array of their glasses. Rena tried on a few and they snapped some pictures. You can view the rest of the photos and their post on Makeshift here.

Last night, they came back to hold a small event with Byliner. Drinks and conversation were plenty and a lot of fun was had. Going off of the library theme of their store and school bus interior, professors library, they brought cool props for photo booth style shots (think tweed jackets, pipes, and fedoras!) We were glad to have them and can not wait to get a pair, or two, of their chic glasses.

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 -Ashley

 

Residency Project: Hunter Franks

Our second quarter resident Hunter Franks is well under way with his project he’ll be focusing on during his residency. He wanted to share with Makeshifters what he has been up to. If you missed the introduction to our residents, you can read about them here.

 

Hunter:

The Bayview neighborhood is tucked into an isolated Southeast corner of San Francisco. Most San Franciscans don’t have a reason to go to there. They only know what they see on the news — violence, drugs, and poverty. But there is much more — a strong sense of family, community, and a deep desire to improve the neighborhood.

I’m working to show San Franciscans the full picture of the Bayview. I’ve been lucky enough to work with youth in the Bayview in the past and now I’m going to use participatory art to tell their story. Participatory art engages the viewer directly in the creative process, transforming them into a co-creator and resulting in a uniquely intimate insight into their world. Getting to know their thoughts and feelings allows others to gain a deeper understanding of their challenges and aspirations.

I’ll be telling the story of youth in the Bayview using participatory photography, a process which combines photography with self-development, creative expression and grassroots social action. I’ll be working with teenagers at the Bayview YMCA, teaching them basic photography skills and empowering them to creatively tell their stories. The project will culminate in a celebratory event in the Bayview, as well as the production of a small book containing the photos and stories of the youth.

This project will begin the process of breaking down barriers by allowing a larger audience to get to know the lives, struggles, and joys of youth in the Bayview. Who knows? It might just convince you to go spend a day exploring the Bayview.

I would love to chat about this project or others. Get in touch at hhfranks@gmail.com and keep up-to-date on the project via Twitter.

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Thank you, Hunter, we are looking forward to see how the project progresses through your residency!

-Ashley

Intern Panel recap

from Nicole Delger…

I was thrilled to moderate a panel last night at Makeshift Society. Here the one-sentence bios of the smart women talking about their own experiences:

Sarah Stevenson – An Interior Designer with experience managing interns – sarahgstevenson.com.

Laura Monfredini – Employment Lawyer and photographer: ellephotographs.com. Please note this statement from Laura, “My statements and opinions are my own and don’t reflect those of my current or former employers.”

Ashely Mosley –Community Engagement Manager at InternMatch.com

Nicole Delger (Moderator) – Brand Strategist, currently managing a “virtual intern” and has experience managing from her days working in advertising. NicoleDelger.com and About.Me/NicoleDelger

I have also included some great resources and links that came from our conversation below:

From Ashley of InternMatch: “You can find links to employer resources here and details on their compensation guide here.

From Laura we’ve included a couple of links that will help people with protecting their IP. She also notes: “The kind you need will depend on what people are doing for you, but the two main types are getting a copyright assigned (generally for visual/written work) and getting “inventions” assigned (if someone develops code for you or a business process, for example). These forms are pretty good, but I always caveat that it’s a good idea to work with a business lawyer about your specific company & needs.”

From me: I have a guide on how to write an internship description and how to write an internship work agreement.”

I’d love to hear about your own experience (both as an intern and manager), so leave a comment below!

Meet our 2nd Quarter Residents

Once again we had a pool of stellar submissions for our residency program, and alas we have chosen 2.

Our full time residency recipient is Hunter Franks.  In his own words…

Hunter is passionate about co-creating better communities through human-centered creative approaches. His creative projects bring people together to interact in new ways with each other and their environment.

Hunter recently served as Community Manager for the San Francisco Mayor’s Office of Civic Innovation, where he collaborated with local organizations to empower San Franciscans to co-create solutions to civic challenges. Prior to that, he was walking from Los Angeles to New Mexico — an experience that continues to fuel his desire to connect and engage with communities.

 During his residency at Makeshift Society, Hunter will focus on building community in San Francisco’s Bayview neighborhood through human-centered storytelling. Youth in the Bayview often struggle to find the resources to pursue their passions and build a strong community. The story of  those youth will be told through writing and photography – getting to know their lives, their joys, and their struggles. This project will tell an intimate story that will help broadcast and transform the identity of the Bayview.

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Our part time residency recipient is Katherine McEachern.

Katherine McEachern is a human-centered designer focused on helping organizations and companies with a social mission achieve their goals through designing products, spaces, and services. Kat has a background in community organizing and youth climate advocacy. From this work, she bring passion for sustainability and deep systems change, as well as a love for empowering others to be a positive force in their community.

In addition, Kat makes jewelry from vintage and repurposed items. She says, “I find joy in taking pieces that have been loved before and turning them into something to be loved again.” Her jewelry is sold at local boutiques, on BRIKA, a site for makers, and on EtsyYou can find find more of her writing on design for social change on her blog.
During her residency she will be focusing on developing design-thinking workshops to empower individuals, nonprofits, and companies to incorporate design into their social changemaking. By the end of her residency she plans to have an open workshop for Makeshift members. 
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Our first quarter residents were fantastic. We are excited to see what amazing things this quarters residents bring to the Makeshift table!

Spotlight On Our Members: Ben Shapiro

Along with highlighting the people behind the curtain at Makeshift Society, we are going to be featuring our super awesome members. There are many makers and shifters here and we want you to get to know them! For our first member, we have Ben Shapiro of Strumschool.com

 

A: What job, career, or hobby are you focusing on right now?

B: Strumschool.com – Online Guitar Lessons

A: What do you love most about what you are doing and why?

B:My goal is to connect students looking to learn how to play the guitar with world class guitar teachers. It’s gratifying because we I get to both help students learn something cool and help our teachers run a more efficient business. It’s nice to feel like we help everyone win!

 
A: What do you enjoy doing outside of work?

B:Pestering my girlfriend and our new kitten, Brisket.

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A:What is your favorite thing about working a Makeshift?

B:The sense of community amongst the maker community. We’re all creators and it’s nice to talk to folks about the common challenges we all face.

Thank you Ben for talking with us!

-Ashley

Spotlight On The Ladies of Makeshift: Lexie

Our new column, Spotlight On The Ladies of Makeshift, will feature the  lovely ladies behind the scenes at Makeshift. We want you to get to know who keeps things running smoothly for all the making and shifting that happens at the clubhouse!

Lexie Tiongson

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Hi everyone! I’m Lexie. I go to Academy of Art University and am studying Journalism and Graphic Design with an emphasis in Fashion. I live in The Mission, love coffee and have a thing for Jewish food. When I’m not studying or running around the city, you can find me at the clubhouse or doing yoga. At Makeshift, I book classes and events… basically the calendar girl! So if you’re interested in booking something at the clubhouse, let me know! Looking forward to meeting all of you.

Weekly Class Wrap-up February 25-28

Ready, Set, Goal!

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 Pooja Dang is a life coach and loves to help people ” find and live their AWESOME.” In this workshop, she outlined setting goals and the right process to achieving them. She delved into the goal setting process, why its so hard to keep the goals we make, and an effective process for setting goals that truly mattered to the attendees. It really was AWESOME!

 

Strategy TNT

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This month’s featured speaker was Cathy Bishop from GoodEggs. Cathy talked about the mission of GoodEggs, the challenges the company has faced, and the changes they’ve made to their ordering process. She also talked about the all-important local food system, and provided some shocking statistics about the national food system. Support your local food system y’all!

Boundaries for Better Business

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Lisa Anderson Shaffer dropped some serious science to an intimate group of folks eager to learn how to set boundaries. She explained that “boundaries are a courtesy we extend to each other.”  Once we’ve established boundaries, we are prepared to deal with all sorts of shenanigans that customers/clients/associates can test us with.

Project Management- Using Asana

In this class, students learned how Asana can help organize their professional and personal lives. Ben Shapiro demonstrated how the program can help keep you and your team on task, and also how you can keep your short and long term personal tasks on track.

-Ashley & Christina

Weekly Class Wrap-Up February 18-22

Calligraphy in the 21st Century A-Z

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In part two of Maybelle’s class, students learned the formation of letters M-Z. We also had the chance to try out white ink on black and kraft colored paper, and we got to peek at Maybelle in action while she demonstrated punctuation and symbols.

Collage Workshop

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April Walters was back for this months collage class on Tuesday. Each month people come out to get their craftiness on and relieve some stress at the workshops; you’d be surprised at what a pair of scissors, glue, and some creativity can do for your mood. This months prompt was cars and the participants made some great collages like the one above!

 

Member Mixer

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This weeks member mixer featured another mixed cocktail, hello Rootbeer floats with Root liquor, and great chats! It’s always nice to see our members every last Friday when they aren’t heads down working (we love to see that too, though!)

We also pre-viewed the Makeshift video to our members. It’s now live and you can check it out here!

On Our Bookshelf: Past & Present

pastandpresentcoverWe were gifted a copy of Past & Present: 24 Favorite Moments in Decorative Arts History and 24 Modern DIY Projects Inspired by Them by the author Amy Azzarito herself. Thank you, Amy! She is the managing editor over at a lil’ blog called Design*Sponge, ever heard of it?

The book features “24 favorite moments in decorative arts history and 24 modern diy projects inspired by them.” I was already sold on the book just by its cover: illustrations of hammers, measuring tapes, and staple guns mingling with thread, paint brushes and pencils (sounds like my craft closet!) Each section covers an influential period in decorative art history followed by a DIY project that goes along with the style of that time. Some are literal in their inspirational projects like the mirror mosaic planter reminiscent of the 17th Century Venetian Mirrors. Others are less literal, like the black and white geometric tote bag designed by Bookhou that is a modern take on the Paladian Style in Renaissance Italy.

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My favorite sections (and their corresponding crafts) are the Brief History of Greenhouses and Art Nouveau. Both appeal to my style of bringing a bit of the outdoors in; I adore decorating with a lot of plants, foliage, and terrariums. The Greenhouse section features a table that uses reclaimed window panes to create a large terrarium that also functions as a coffee table. I know a coat of paint can bring new life to a room, but a coffee table terrarium certainly livens it up!

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The branch and crystal chandelier is a stunning take on the Art Nouveau period that took cues from natural elements. This chandelier is a little playful, a little glam, and a whole lot of wonderful. It’s pictured in a home, but as I am engaged and knee-deep in wedding planning, I can picture this as a beautiful wedding DIY. It would fit into any rustic, whimsical, or garden themed wedding soiree.

We have it in our lending library, so be sure to check it out along with all of our other books. Be warned, you’ll be running to grab your tools and craft supplies after reading this!

photos via: here, here, and here

 

-Ashley

Drumroll, Please – We Made a Video

Jared first caught my eye back in June of last year with the short films he was making about San Franciscans at work. He had an obvious love of people creating in and for the community here, and I contacted him pretty much right after I signed the lease for the clubhouse. After many fits and starts, the flu, some vacation time and a foot surgery, he came in to film Makeshifters at work and play, and the results are below. I think it captures our ethos pretty well, and you get to hear directly from our members about why they think the Society is so special.

Big big thanks to everyone who agreed to take time out of their day and be on camera, to Donna for making titles to match the lettering she did in our windows, to Kira for hooking us up with Datagrams for the music, and especially to Tribute SF for making us look good.

P.S. Feel free to share the crap out of this. Here’s the direct link.

- Rena

Weekly Class recap Feb 11-15

Calligraphy in the 21st Century

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This was the second sold-out month for Maybelle’s  2- part calligraphy class.  In part one, students purchased their starter kits which included a personalized ink well, an extra bottle of ink, nib & holder and a practice book.  Maybelle demonstrated the formation of  letters A-L on the chalkboard wall, and then we set out to practice, practice, practice!

Anthem’s “Hit” Recipe

This introductory class was formatted, as the title suggests, like a recipe.  Students received an overview of all the necessary ingredients followed by exact steps to creating an effective marketing plan.  The framework that they learned will save them lots of time and solve the mysteries of promoting their product, service, or event.  The group was walked through a sample campaign that will earn the them more “hits.”  That is, more clicks, more shares, more traffic, more buzz and more business!

Success Squad

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Success Squad is the perfect platform for makers & creators who are struggling with a business challenge.  Squad leaders Sarah & Lisa, establish a set of rules for the feedback portion of the meeting so the group can get down to the exciting and rewarding brainstorming/collaborative process. This squad had two presenters, and the group provided them with quality answers to their questions along with sound advice and support to move forward with their projects.

Company Memberships

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We are pleased to announce a new tier of membership.

Company memberships are great for firms who want to provide workspace for out-of-town contractors, or give their employees a creative and inspiring location for off-site work.

  • BENEFITS INCLUDE:
  • 10 day passes per month for any company employee or contractor to use
  • Discounted conference room and venue rental
  • Unused day passes roll over to the following month (up to 20 days)

$250 / month

Apply now.

Mind Your Business

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Before I founded Zelma Rose, I was a psychotherapist.  Well, first a fine artist, then a psychotherapist, and now the crazy businesswoman you see before you today.  While I no longer practice as a psychotherapist, I still love to wax intellectual about all things of the mind and offer psychologically minded business consultation and coaching to small business owners and companies through Lisa Anderson Shaffer Consulting. Just last year, Sarah was working at a non-profit thinking dreaming about becoming a professional photographer.  After meeting by chance at Renegade Craft Fair in July 2010, we started a blog last year named Awfully Grand.  It was an experiment meant to chronicle the beginnings of our businesses, including all the oh so glamorous ups and downs, leaps without looking, and sleepless nights associated with running your own show. We no longer post daily on AG anymore, but our blog and love of all things freelance has grown into a consulting and business boot camp known as Success Squad & Mind Your Business.


Success Squad is a monthly meeting held for Makeshift Society Members to present current business challenges and receive constructive and creative feedback from peers.  We love facilitating this group and are always inspired by the challenges and solutions that members pose. As facilitators, fellow business owners constantly approach us with questions about how we run and maintain our businesses and how we made the jump to completely change our game.  So we thought, why not come up with a class? Mind Your Business is our newest venture and partnership and is designed to help women take their business to the next level. Wherever you are in your business, we want you to feel confident, free to take risks, and make your dream a reality.  In short, we want you to MIND YOUR BUSINESS.

We have lined up an amazing group of speakers: Giselle – owner or the gorgeous store in NoPa called Rare Device, Maggie owner of an employee perks company called WhiskSF, Nicole a business strategist and PR expert that owns her own company, Karrie – video goddess and owner of VideoKard, Stephanie – fashion designer and owner of Honey Cooler Handmade that are going to talk about risk taking, branding, marketing, hiring employees, how to handle a big project and how to make your small business dreams come true!

Mind Your Business Class Promo from Sarah Deragon on Vimeo.

I’m excited to say that Mind Your Business kicks off March 9 & 10 at the Makeshift Society!  We have a great weekend planned full of inspiring speakers and fun activities designed to get you thinking and moving on your business goals for 2013.  We are all about action.  There are a lot of DIY business and marketing opportunities out there that give you questions and no answers.  What???!!  We love answers, direction, and action!  Be prepared to get going, take some risks and elevate your game.  It’s on!!

For more about Mind Your Business go to the class listing on the Makeshift Society website, and don’t forget to join us for our first Mind Your Business Twitter chat Tuesday February 19 at 3pm PST.  We will be using the #mindyourbusiness and moderating from @LisaAShaffer.  Follow along to meet our speakers and get a sense of what you will be in for March 9 & 10! For a taste of our philosophy, you can join Lisa for her Boundaries for Better Business Class on Wednesday February 27 at the Makeshift Society.

Teacher Spotlight: Maybelle Imasa-Stukuls

For this teacher spotlight, we are highlighting Maybelle Imasa-Stukuls who has been teaching the Calligraphy in the 21st Century from A-Z class. She has already taught one of the series, which I took and found quit inspiring, and has sell out classes in February, March, and April! Maybelle has been doing calligraphy for many years and has had her work featured in Martha Stewart Magazine and on the Today Show.
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A: How long have you been working with calligraphy?

M: Ten years.

A: What made you want to teach this class?

M: For a few years now people have asked me if I taught classes anywhere.
A good friend of mine mentioned  to Rena that I was teaching calligraphy. She contacted me and soon after I paid a visit.
I loved the clubhouse space and concept behind Makeshift Society. It made a lot of sense to me that I should offer a class like “Calligraphy in the 21st Century” at this time and place in my life.
A: How was your experience teaching at Makeshift?
M: Something very magical happened for me while teaching at Makeshift Society. There is a nice energy happening there.
The clubhouse draws a nice mix of creative people in San Francisco, and I have found that I am so inspired by each and every one the students that are in my classes.
Thank you, Maybelle! Be on the look out for more classes from Maybelle at Makeshift.
-Ashley

 

Weekly Class Wrap-Up February 4-8

Angry Nerds

One of our members Susan O’Connor wanted to preview her talk for SXSW next month. It was on videogames, her specialty, and the surreal world of videogame development. She presented it to a few of our members, including Rena. They offered advice and suggestions on Susan’s rough draft of her talk. Through the critiques and working out ideas, Susan found that she perhaps did not want to actually present on the topic as planned. Susan is now preparing an even better presentation!

 

Retail Readiness

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Rena’s class was, in her words, “Awesome!” She talked to a motivated group of makers and manufacturers and even illustrators about getting their line ready for wholesale. One participant flew down from Portland, OR for the day (from Scout Books) and left us a bunch of free samples. Everyone was excited, and one of the participants has a book coming out soon too; we may do a stamp-carving workshop with her.

 

Top Tips for DIY PR

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This panel was led by Genevieve Brazelton, Emma Starks, Katherine Nelson, and moderated by Jordan Kushins.  Each panelist spoke to what their top tip is for those interested in doing their own PR. Topics that were covered included:

Defining your story- find out what makes you different, and who is your ideal client.
Understanding how a reporter works- investigate deadlines, finding out why your pitch relevant right now, don’t pitch everywhere.
The importance of photography- good photos can dictate coverage of your product, have an arsenal of photos for different audiences, and if anything do invest in quality photography.
Building relationships through social media- chose 2-3 social media platforms that fit your brand identity, and stick with what is fun for you. Don’t force yourself to use every platform. Follow influencers and peers, and don’t be afraid to reach out. Interesting connections can be made from commenting on statuses or asking questions.

The audience asked a lot of really good questions, and received a nice range of answers/feedback.

Getting Social: A Beginners Guide to Social Media

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Meighan O’Toole loves the internet and she wants you to love it too.  This class covered a variety of topics including: how to post, tweet, and pin correctly. Best practices- the do’s and don’ts of social engagement. Cultivating community and brand evangelism. Publishing platforms, helpful apps and tips. Meighan stressed the basics- decide what social media platforms make sense for you, define your voice, and create a posting strategy. The class learned nifty tricks to make your Facebook posts neat and tidy, how to tag correctly, and hashtag best practices.

The Creative Professional: Personal Image and Your Brand

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Shana Astrachan of Fox & Doll Hair & Makeup (and one of our part-time residents) led a small group in a discussion of how your personal image can affect the branding of your business.  She advised that you can be creative with how you show your branding- if you make jewelry you should wear at least one piece of your own creation. If you are a designer, you can have one of your designs made into an iPhone case or have stickers or labels made for various items that are seen in public. The class was also shown the 10 basic makeup steps that can serve as a starting point for more creative looks.

-Ashley & Christina

Serena & Lily Art Auction

There was a fabulous turn out for the art auction a couple weeks ago. Our members are the best! The ladies at Serena & Lily wanted to personally thank those who came out:

“From all of us at Serena & Lily, we want to THANK YOU for an incredibly successful Art event! The turnout was fantastic, everyone had a wonderful time, and together we raised more than $5000 for Creativity Explored!

Below are pictures from Kate Skogen, who did a great job capturing the event.”

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