Do you have a loyal following selling online or at craft shows but want to see your work on the shelves of your favorite boutique? It takes more than having cool products to earn a retailer’s interest, trust, and money. I’ll help you get ready to approach stores and tell you how to make it easy for a store to buy from you.
During this class, we’ll talk about preparing your business and your product line for wholesale, explore branding and pricing, learn how to research the stores you will approach and how to edit your line for maximum appeal. We’ll also look at the content of your linesheet and catalog, what makes a compelling pitch to retailers, discuss how buyers find out about new lines, and look at the lifecycle of approaching a store, following up, and taking orders. We’ll also talk about building and maintaining a good relationship with your stores.
Rena Tom is a strategist for creative business owners. She assists product designers and shopkeepers with the intricacies of small-batch manufacturing and boutique retail. She is also the founder of Makeshift Society, San Francisco’s first coworking space and clubhouse for creative freelancers, and is Market Editor of Anthology Magazine. Previously, she owned Rare Device, a boutique and art gallery with locations in New York and San Francisco that was renowned in publications like The New York Times, The Wall Street Journal, Lucky, Real Simple, Food and Wine and Martha Stewart Weddings. Rena has also operated a successful jewelry design and invitation design business; during the first Web boom, she was a web content management consultant. Currently, she blogs about retail trends and small business tips at renatom.net and contributes to design*sponge, poppytalk and UPPERCASE Magazine.
In the event a session is sold out, contact me to be placed on a wait list.
Class fees are non-refundable. If you cannot attend a session, your seat is transferable but you are responsible for finding someone to take your place. If the session is sold out, I will work with you to find someone from the wait list so that you can receive a refund.