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Show and Tell: Branding and Marketing with Personality
January 22, 2013 @ 6:00 pm - 8:00 pm| $175
To succeed in the marketplace a small business needs to be memorable, it needs to connect and engage with its customers, it needs to have personality.
You are what makes your business unique. It’s more than just the product you make or the service you offer, it’s the story behind what you do and why you do it, it’s the particular approach or perspective that only you have.
In this 3-class workshop I’ll help you define and put into words what you do differently than the competition and identify the ideal customer who wants and needs what you have to offer.
This class is limited to a small group so that there is plenty of opportunity for discussion and specific feedback. Each participant will also get personalized recommendations on marketing tactics that are easily undertaken and will provide the most results.
Week 1 will focus on the defining the strengths, benefits and image of your brand.
Week 2 will focus on identifying your ideal customer and where to find them.
Week 3 will bring it all together into creating marketing and social media strategies.
“[This workshop] really helped unlock a couple of stuck doors in my mind. Figuring out my ideal customer helped me figure out what I should be blogging about.” – workshop participant
“The homework was incredibly helpful in putting together everything that we discussed in class, and provided many “aha” moments.” – workshop participant
Genevieve is a branding and social media strategist who believes that telling your story is the most powerful thing you can do to make your business succeed. With a fresh perspective and sometimes infuriating logic she helps creative entrepreneurs put structure to dreams and lay out paths to goals.
Price includes all 3 classes in the series.