To succeed in the marketplace a small business needs to be memorable, it needs to connect and engage with its customers, it needs to have personality.

You are what makes your business unique. It’s more than just the product you make or the service you offer, it’s the story behind what you do and why you do it, it’s the particular approach or perspective that only you have.

 In this 3-class series, I’ll help you really key in on what you do differently than your competition and the ideal customer who needs what you have to offer.

Week 1 (October 2) will focus on the defining the strengths, benefits and image of your brand.

Week 2 (October 9) will focus on identifying your ideal customer and where to find them.

Week 3 (October 16) will bring it all together into a framework for your marketing and content strategies.

Instructor
Genevieve Brazelton is one of half of Lightbox SF, a creative business consulting service. She believes that story is key and each of us has an amazing one just waiting to get out. She works with clients on-one-one to help them find their story and the best way to tell it. Genevieve’s strength is her keen outside perspective and sometimes infuriating logic that puts structure to dreams and lays out paths to goals.

Genevieve has lead workshops on branding, marketing and social media at the Conference of Creative Entrepreneurs, California College of the Arts, TechShop and through ArtSpan. She has written articles on these same topics for for Paper n Stitch, Create Hype, Oh My Handmade Goodness, and Kanelstrand.

Online registration for this class begins September 1.