Top Tips for DIY PR
Each panelist will speak to what their top tip is for those interested in doing their own PR. Topics will include: Defining your story, Understanding how a reporter works, the importance of photography, Building relationships through social media, and Contributed Content
Moderated panel talk from 6:30-7:30, followed by a Q&A session and mixer.
Katherine Nelson- Katherine Nelson is co-founder with Meara Daly of the media relations and content development firm NelsonDaly, which represents some of the country’s leading design, architecture and creative clients (including LA’s Bestor Architecture, interior designer Nicole Hollis, and the SF design showroom Zinc Details). Before she joined the “dark side” of PR, she was a design journalist and senior editor at Metropolitan Home magazine in New York City. Her freelance writing has appeared in the New York Times, the Los Angeles Times, Metropolis and other publications. She is also the author of the “ginormous” survey New Scandinavian Design, which was published by Chronicle Books. Now she leverages her experience as a journalist to help creative companies. She keeps her writing muscles tuned as a blogger for designrhino (wearedesignrhino.com).
Emma Starks- Emma Starks is the Communications Manager at Copious, an e-commerce startup in San Francisco backed by Google Ventures, Foundation Capital and Relay Ventures. Prior to joining Copious, Emma was an Account Manager at LaunchSquad representing clients including Quidsi (Soap.com, Diapers.com, BeautyBar.com), Personal Capital and Coursera. Emma started her career in Beijing, China where she led marketing and PR for a sustainable travel company and worked as a dining columnist. Emma graduated from Vanderbilt University, with a degree in Public Policy and East Asian Studies, and is originally from Stamford, CT. Emma lives in the Tendernob with her fiance Steve and her cat Martin. Find Emma on Twitter @EmmaStarks and sporadically blogging at maraudier.com.
Genevieve Brazelton-Genevieve Brazelton is a branding and social media strategist who believes that telling your story is the most powerful thing you can do to make your business succeed. In addition to working with creative entrepreneurs on defining their brand, Genevieve is telling her own story of food, cocktails, and wifery at onbecomingahousewife.com.
Jordan Kushins http://jordankushins.com/ is a writer based in San Francisco. She is currently a daily contributor at Co.Designhttp://www.fastcodesign.com/users/jordan-kushins and a regular at Surface, and, before going freelance, she spent three years as an editor at Dwell. She’s also one of Makeshift’s part-time Makers-in-Residence, which will offer her the opportunity to explore the relationships we have with the objects we keep, and considering how to preserve the personal stories that make seemingly ordinary things truly significant.