RENA TOM : FOUNDER

Rena Tom is a strategist and matchmaker for independent business owners, designers and developers, guiding them through the intricacies of small-batch manufacturing and boutique retail. She previously owned Rare Device, a boutique and art gallery with locations in New York and San Francisco that was renowned for its carefully edited collection of design objects, books and fashion. Rena is passionate about supporting innovative independent designers and artists. For this work, she has been featured in The New York Times, The Wall Street Journal, Lucky, Real Simple, Food and Wine and Martha Stewart Weddings as well as numerous design blogs.

Rena has also also been a jewelry designer, a wedding stationer, a web designer and a content management consultant. Besides her consulting work and running Makeshift Society, she writes on small business topics for publications like design*sponge, Poppytalk, Oh My! Handmade and UPPERCASE and is Market Editor for Anthology.

VICTORIA SMITH : INTERIOR DESIGNER & DIRECTOR OF OUTREACH

Victoria Smith is a San Francisco-based blogger, photographer, photo stylist, and design junkie. Editor of one of the West coast’s most popular design & lifestyle blogs, sfgirlbybay, Victoria has a unique and varied background in the design industry. A journalism major with an Advanced Arts degree in Interior Design, she has also worked as a freelance art buyer and stylist producing photo shoots for advertising agencies and designers on accounts such as Condé Nast Publications, including high profile home and shelter magazines Domino, Architectural Digest, House & Garden, Gourmet and Bon Appetít. She is a contributing writer to Better Homes & Gardens, UPPERCASE, Anthology, and 7×7 Magazines.

In addition, Victoria was recently credited in a Forbes’ magazine article: “new Web 2.0 phenomenon Pinterest saw its success finally take off after after partnering with influential blogger sfgirlbybay”; just appeared in a photo feature in West Elm’s catalog; was honored to have been recently named one of the Top 20 Interiors Blogs by the Telegraph U.K.; and voted #10 of the London Times Top 50 Design Blogs, and has just been named as a member of Lucky Magazine’s Style Collective, MSN/Glo’s 10 Décor Experts To Watch, and Refinery29′s Most Inspiring Home Blogs.

When she’s not blogging, Victoria is incessantly tweeting, or running around San Francisco, scouting the latest finds with her camera and trusty dog, Lucy.

SUZANNE SHADE : CREATIVE DIRECTOR

Hailing from Massachusetts where she grew up chasing ponies and being ‘artistic’, Suzanne has been a part of the changing landscape of brands for the past 20 years. She’s been a designer and art director for agencies like Goodby, Silverstein & Partners and Eleven, and is currently a ‘brand muse’ for Minted, a site for crowd-sourced design products. When she’s not busy shooting ads or making videos, Suzanne is also the Director/Curator for The Beholder, a marketplace for artists she founded in 2005.

Board of Directors & Advisors >

Bonnie Tsang Photography