Meet the bada$$ team bringing this story to life



Serena Schuler, Series Creator, Writer, & Director

Serena Schuler is an award-winning comedy writer, director, and series creator.  Inspired by her experiences in the tech industry, she developed the upcoming series Makeshift Society. She has been featured in Forbes, Microsoft Women in Business & Technology podcast, CIO, and interviewed by esteemed tech journalist Sarah Lacy.  

Her work has screened at film festivals internationally, and won various awards including the Audience Award at the Washington Jewish Film Festival, Audience Award Runner-Up at the Women in Comedy Festival, and finalist in the Rachel Bloom Comedy Short Challenge. Serena created the series Cake Walk, now streaming on Elizabeth Banks's women in comedy site WhoHaha.  

Off set, she is a member of Women in Film, Alliance of Women Directors, and Cinefemme. Serena graduated with honors from Cornell, and received a masters in psychology from Columbia.


Maira Memmi, Producer

Maira Memmi is a local Bay Area Filmmaker & Producer. Born in France and raised in Mexico, Maira has always had a passion for using the power of story to shift perspectives and create positive change. She moved to the United States to pursue her passion of cinema, and found her home and career within the Bay Area film industry.

Maira has produced a variety of short films, commercials, and music videos and has worked as a production coordinator and locations coordinator for Netflix, ABC, and Amazon. Her most recent feature credits include Venom, Blindspotting, and All Day and a Night. 


Michelle Kantor, Associate Producer

Michelle Kantor co-founded Cinefemme, a 501(c)3 organization dedicated to creating gender parity in film and equal representation in the media.  She is an award-winning writer, director, and producer, whose industry credits include work for HBO, FYI, OWN, World of Wonder, The History Channel, Sony, Universal, and NASA.



Judy Loehr, Executive Producer

Judy Loehr has been building and investing in software as a service (SaaS) companies since 2000, in roles across product, marketing, and venture capital. Judy knows first-hand what it takes to ship product, raise early-stage capital, and launch into new markets. She now advises a portfolio of startups, all with women CEOs, and is excited about changing the narrative around women in tech with Makeshift Society.


Bonnie Crater, Advisory Board

As co-founder and CEO of Full Circle Insights, Bonnie Crater has supported the vision of Makeshift Society from the very beginning. She hopes to inspire the next generation of female founders with this story, and make lasting change.


Jenny Cheng, Advisory Board

An advisor and investor in startups, Jenny Cheng leads the merchants teams as a VP at PayPal. She is a Board Member of Loopio, member of the Athena Alliance, and dedicated to seeing more diverse stories told of women in tech.


Put your money where your beliefs are.

Help greenlight Makeshift Society!


We accept contributions from charitable funds.  

Please make checks payable to "Cinefemme" with the memo line "Makeshift Society," and mail to:


1507 7th Street #477

Santa Monica, CA 90401


Important Note:  Cinefemme is in the process of updating their address.  Please do not use the old address listed in the charitable trust directory.

Cinefemme Federal Tax EIN #: 52-237-4579

See Charitable Status


Questions?  Feel free to reach out to us: